With the change of my name and accepting my identity, I decided my brand needed a change too. In college, I came up with the name “Teresa Brand Design”. I wanted to use a play on words. One way it could be read as me being a brand designer, which I desired to be. The other is a means of ownership. My brand of design. I still like the core concepts of that name. My new name is Reese because of my identity as being genderfluid. Thus, designfluid came to mind. In the same way as the previous brand name, it both implied my design style and also related back to me personally. Reese being added was a bit circumstantial as the domain of “designfluid.com” was already taken.
From there I immediately began sketching logo ideas. A couple of sketches in, I stopped to look for some inspiration. Once I selected my favorite I began my work. Below is a timelapse of my process. The logo took overall around 8 hours to design. Not all of that time is shown here due to taking multiple days to work on it and being broken up into multiple sessions. The capture does not show me accessing any of the menus, so several movements may look strange. I wanted to focus on other aspects of my rebranding, so the editing is very bare-bones currently.